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This web site had the following on the homepage, "WIN A FAMILY TWO NIGHT STAY AT ALTON TOWERS RESORT WITH KELLOGGS! Start shopping online today." Our analyzers noticed that the web page said " Register in just a few clicks to get shopping straight away! 2014 was a big Christmas for Morrisons." The Website also said " With both online delivery and Match and More available for the first time. Take a look at how we did with our day-to-day deliveries leading up to the holiday season. 999 of products passed your fresh checks - thats pretty fresh! Our online store opened in January 2014, and has come on." The website's header had Christmas as the most important optimized keyword. It is followed by Xmas, Christmas 2015, and Christmas 2014 which isn't as highly ranked as Christmas. The next words christmas.morrisons.com uses is Text Santa. Pudpod was included and could not be viewed by search parsers.